• Better together? How evolution of co-branding alliance affects performance 

      Nygaard, Arne; Dahlstrom, Robert (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-11-24)
      <p><b> Purpose</b> The purpose of this study is to examine role stress over the course of an alliance between supply chains. This study examines ambiguity as antecedent to multiple organisational outcomes. <p><b> Design/methodology/approach</b> This study subsequently uses a time series design that uses a close replication of the authors’ initial study. The design affords the opportunity ...